job in advertising

Advertising as a career involves creating demand, promoting marketing, brand building and creating awareness through effective communication. Advertising is a stream of Mass Communication. To put it simply, advertising is salesmanship. It can make the difference between business success and failure. It is a cost-efficient way of telling buyers what is for sale and what the product’s features are. At the very least, it seeks to persuade someone who is in the market for a given product or service to consider a particular brand.A career in advertising is a lucrative employment option that one can choose in the rapidly growing Indian economy. Advertising agencies generally prefer highly creative and talented individuals who can think independently and at the same time work as excellent team players. If you are interested in pursuing a career in advertising, you must be highly target oriented and willing to work in a pressure cooker like environment. Since this industry is very competitive, you must be willing to give your best at all times to make a successful career.dvertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create an awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade.Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.Advertising plays a significant role in today’s highly competitive world. A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day.Working in advertising is, in fact, a very respected profession. Unfortunately, there are those that think because you are trying to sell something through advertising that you’re trying to trick or deceive the public.

Advertising actually follows very specific rules that ensure all advertising messages are on the up and up. The last thing an advertising agency wants to do is to harm their client’s reputation by producing materials that could be misconstrued as deceptive advertising.Are you interested in a career in advertising? If you have in you what it takes to be in this industry, there are ample scopes for you to explore this domain and set your creativity free, so that it may mean a little business for others.

Advertisement is one of the most glamourous industry in the world. It is the means of influencing the public, in general, turning them in to consumers of the products and services you are trying to market, through messages that can be visual, oral or both. Advertisement exploits media like television, website, radio, newspapers and magazines, hoardings and billboards, etc. to get its idea across to the public.

step by step

Advertising firms employ people with different educational backgrounds in various departments at various levels. Possessing a professional Degree or Diploma in a particular field of study can give you a head start in this industry. Further, flair for language and excellent communication skills are other factors essential for breaking into the realm of the advertising business.

To get into a specific department of an advertisement agency, you could choose from the following courses:

1. Client Servicing: A post graduate diploma or an MBA in marketing
2. Studio: Course in commercial art or fine arts (BFA or MFA)
3. Media: Journalism, Mass Communication or an MBA
4. Finance: CA, ICWA, MBA (Finance)
5. Films: Specialisation in audio visuals
6. Production: A course in printing and pre – press processes.

The best way to get into this field after a course is to get on- the- job training. All good institutions offer internship as part of the curriculum.